Color psychology

The Complete Guide to Color Psychology – Marketing Edition

Color psychology

We’re all drawn to specific colors; the colors we surround ourselves with reflect our personalities. Let’s explore the different meanings and associations of colors, so you can better understand yourself and those around you also known as Color Psychology.


What is Color Psychology?

Color psychology studies how color affects emotions and behavior. This field is constantly evolving as we know more about the human brain and how it responds to stimuli. 


Color has many psychological effects. Chromotherapy is considered an alternative medicine. Chromotherapy is a process that uses color to treat physical and mental illnesses; they also claim the light from different colors can balance the energy in your body and create relief from stress. Other benefits have been reported such as – relieving pain, reducing swelling, healing open wounds quicker, and promoting overall quicker recoveries. One example of chromotherapy that is still used very frequently is blue lights on babies to get rid of jaundice.


Color association is another technique. Colors may drastically influence mood and behavior.

color chakra psychology

How Colors Affect Moods and Emotions

Colors impact moods and emotions differently. Some colors calm us, whereas others excite us. Colors may improve moods and emotions, according to many studies. For example, blue is often connected with calm and relaxation, while red is frequently associated with energy and excitement.

Other research has shown that colors can also alter our emotions. For example, green is frequently associated with peace and tranquility, while yellow is typically associated with happiness and joy.


What do colors say about our personalities?


Red is a powerful color often associated with passion, energy, and excitement, and it can also be associated with anger, aggression, and danger. People attracted to red are usually outgoing, passionate, and confident, and they can also be impulsive and hot-tempered.



Orange is a warm and vibrant color often associated with happiness, positivity, and creativity, and it can also be associated with risk-taking and recklessness. People attracted to orange are frequently outgoing, optimistic, and creative.



Yellow is a cheerful color often associated with sunshine, optimism, and intelligence. People attracted to yellow tend to be optimistic, intelligent, and happy.



Green is a refreshing and calming color that is frequently associated with nature, growth, and life. People attracted to green tend to be down-to-earth, compassionate, and peaceful.



Blue is a serene and calming color often associated with water, sky, and intelligence. People attracted to blue tend to be intelligent, introspective, and calm. Blue is also a trustworthy color and typically a great color to use when marketing.



Purple is a luxurious and romantic color often associated with royalty, wisdom, and magic. People attracted to purple tend to be creative, wise, and magical.


The Psychology of Color in Marketing and Advertising


Advertisers and marketers use color psychology to influence how consumers think about a product or service. They can use color to make a product or service appear more appealing, exciting, or trustworthy.


There is a lot of research on color psychology, and the findings can help businesses create more effective marketing and advertising campaigns. Studies have shown that specific colors can increase brand recognition or make people more optimistic about a product.


We hope you enjoyed learning about what color psychology says about different personality types. Next time you’re making marketing material, try speaking with color.


The Complete Guide to Color Psychology

Leave a Reply

Your email address will not be published. Required fields are marked *