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August 16, 2024

Complete Online Presence Package

Client
Southern Exposure
Project Details
Website Design
SEO Services
Branding Services
Social Media Marketing
Content Creation
AI Work Flow Features
Website
www.southernexposureflorida.com
Social Media
Facebook Twitter Instagram
window covering marketing services

Introduction & Challenge

Southern Exposure, a prominent brand in the window covering market, sought to build its online presence to better connect with its audience and stay competitive in a rapidly evolving digital landscape. The goal was to create a cohesive digital identity that would not only enhance brand recognition but also drive growth through improved user engagement and streamlined operations.

CHALLENGES:

Southern Exposure faced several key challenges:

  • No Established Website: The website was not optimized for modern user experience, lacking responsiveness, content and visual appeal.
  • Limited Online Visibility: Despite its strong brand, Southern Exposure struggled with low search engine rankings, limiting its reach to potential customers.
  • Brand Inconsistency: The brand’s online identity lacked cohesion, making it difficult to convey a clear and compelling message to their audience.
  • Inefficient Workflows: The absence of AI-driven tools led to time-consuming manual processes that hindered productivity.
Play Video about window treatment marketing company image in portfolio

How We Overcame the Challenges

To address Southern Exposure’s challenges, we implemented a comprehensive digital strategy that included the publication of 60 SEO-optimized blog posts and 60 fully optimized pages, ensuring each was enhanced with meta descriptions, alt tags, and targeted keywords. We amplified their online presence with 400 posts across Instagram, Facebook, Pinterest, Google My Business, and LinkedIn, and leveraged AI to create seamless tracking spreadsheets for their SEO efforts. Our work extended to designing professional marketing materials, setting up a CRM system, launching marketing promotion programs, and developing branded stationary and marketing booth products. Additionally, we crafted instructional PDFs, managed Google and social media ads, and provided anything else they needed to elevate their brand to the next level.
WINDOW TREATMENT MARKETING COMPANY

SOUTHERN EXPOSURES Marketing PORTFOLIO

BRAND BOARD

We created a fresh, vibrant brand board for Southern Exposure. It all starts with a sleek logo that’s the perfect snapshot of their brand. Add in a color scheme that pops, fonts that speak their language, and a catchy tagline that says it all. The result? A cohesive, standout brand identity that’s as unforgettable as it is consistent.

window treatment marketing brand board for southern exposure window coverings and finish services

STATIONARY DESIGN

We designed custom stationery that perfectly reflects Southern Exposure’s brand identity. From business cards and letterheads to gift certificates, each piece was meticulously crafted to create a cohesive and professional image. These materials ensure that every communication is consistent and memorable, reinforcing the brand at every touchpoint.

window covering marketing stationary

DIRECT MAIL POSTCARDS

Our direct mail postcards were strategically designed to capture attention and drive engagement. Featuring eye-catching designs and compelling calls to action, these postcards align with Southern Exposure’s marketing goals, effectively reaching their target audience and prompting action—all while maintaining the brand’s distinct personality. Each postcard was tailored to resonate with recipients, utilizing AI to curate a list of new home buyers in the target area, ensuring a lasting impression with our target market.
window covering marketing direct postcard mail design
window covering marketing direct postcard mail design back

WEBSITE DESIGN

For Southern Exposure, we designed a bold, responsive website that truly captures the essence of their brand. It’s not just a website; it’s an experience. Every detail was crafted to make an impact—from the stunning visuals and smooth navigation to the strategic layout that guides visitors effortlessly. Whether on a desktop or mobile, the site delivers a seamless user experience that’s as engaging as it is functional. We didn’t just stop at good looks—our advanced SEO techniques and captivating blogs ensure the site ranks high and attracts the right audience. The result? A powerful online presence that turns visitors into loyal customers.
View Window Treatment Website
window treatment marketing website southern exposure

SEO SETUP & MAINTENCE

We implemented a robust SEO strategy for Southern Exposure’s window covering services, ensuring their online presence is optimized for maximum visibility and impact. This included a full overhaul of the homepage and all website pages, where we meticulously edited feature images, integrated SEO keyphrases, and crafted compelling titles and meta descriptions. Our approach didn’t stop there; we extended this meticulous care to blog posts, ensuring regular updates that keep content fresh and relevant.

Keyword research was a cornerstone of this process, allowing us to target the most effective phrases that drive traffic and conversions. We also enhanced service and location pages, ensuring they rank well in local searches and attract the right audience. With ongoing maintenance, we continually refine and update these elements, keeping Southern Exposure at the top of search engine results and ahead of the competition.

window covering marketing seo
Window treatment marketing blog page
window treatment marketing seo spreadsheet

SOCIAL MEDIA MANAGEMENT

At Innovative Marketing Experts, we specialize in creating impactful social media strategies for niche industries, including window treatment companies like Southern Exposure. Our expertise in this sector allows us to craft content and campaigns that not only resonate with your target audience but also drive real results.


What We Offer:

Strategic Planning: We design custom social media strategies that align with Southern Exposure’s brand and goals, focusing on increasing visibility and engagement within the window treatment market.

Content Creation: From visually appealing posts to persuasive copy, we develop content that showcases the beauty and functionality of your window treatments, engaging your audience and driving interest.
Community Management: We manage interactions with your followers, answering questions and fostering a community that appreciates high-quality window treatments.

pintrest page from a window treatment marketing company
social media marketing portfolio
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At Innovative Marketing Experts, we’re your one-stop shop for all things digital. From crafting brands that stand out to designing websites that impress, our team is here to take your business to the next level. Let’s collaborate and create something extraordinary—because your success is our success!

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